White hat techniques for social media 2020November 20, 2020 0 By Manne Jatin
In this article, we’ll discuss few white hats social media 2020 that really work to produce the desired outcomes while keeping social media platforms clear.
Boosting Posts with High Organic Engagement
Facebook has long had a “boost post” option that would allow brands to promote an existing post to new audiences. Businesses have historically used this to promote big announcements and high-value posts that they think their target audience would love.
This is an excellent strategy when you want to build brand awareness, reach new users, and get them engaging on your Page. It can earn you new followers, new shares, and clicks through to your site if you’re promoting a post that encourages users to visit a specific site page.
If you’re going to use this strategy, we strongly recommend opting for a specific approach: Promoting posts that are already high-engaging.
Look at your recent posts on your Facebook, Instagram, Pinterest, LinkedIn, you name it. Analyze to see which posts are performing the best in terms of likes, clicks, comments, and shares. Comments and shares are particularly valuable in terms of indicating quality and relevance. These are the posts that you want to promote; you already know that existing members of your target audience like the content, so there’s no reason to think that new members won’t, too.
Contests based on contribution to lead generation
Social networking competitions give marketers an exceptional incentive… but sadly, many advertisers do not know precisely what they will expect out of a challenge, and because of it the results can be short.
For example did you know that social media competition tools can be used to collect user lead information such as email address or telephone number that you can’t do without?
You can also use the social media contest tools to gather leads, but also competition entries, including UGC photos, which can then be used on your own marketing platforms.
Give a Facebook Follow-up Message in 24 hours
Your followers will possibly increasingly send you messages through various channels with private direct messages. Facebook also has the highest rules for companies and pages that enter consumers via Messenger first. These laws mean, in fact, that you cannot and that it cannot really be.
You must first wait for users to talk to you. However, if they do, you’ve got a golden shot. You will get another reply when you give them a follow-up message during the 24-hour window following the message.
You should shoot a “we just wanted to check in,” if anyone reaches out to ask him a questions about a product, were you able to find what you needed, and can we do something else on behalf of you? “A follow-up message may also be sent to the customer service concerns that affirm that the customer is satisfied.
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