What is SEO in digital marketing

What is SEO in digital marketing

October 3, 2019 0 By Manne Jatin

As we know that when talking about Digital Marketing then it has been trending from recent years and is predicted to be the future of the country. Digital marketing is basically categorized into 3 types which is Search Engine Optimisation (SEO), Search Engine marketing (SEM) and Social Media Marketing (SMM). Talking about Search Engine Optimisation, it refers to the on-page activities that you do on your website to increase the ranking in the search engine result page of Google which includes posting blogs constantly, adding keywords to the content, having good page loading speed, adding alt text to the images and much more.  Most importantly I an telling you SEO is one of the best tools for the social promotion of your website.

Now we are going to explain about what is SEO in digital marketing all across the world. Check them out below;

 How SEO used in digital marketing

5 ways to maintain your SEO ranking - Search Engine Land

If you want to used seo in digital marketing then you need to use AdWords to find the the better keywords and optimize for them. This is the most obvious advantage of integrating seo with ppc.

After that you need to consider split testing and AdWords or social media life.

And the last one and most importantly is Google and Facebook remarketing.

Now you can check a list of tools that can help you to monitor your seo activities.

Google’s Webmaster Tools

Google’s Webmaster Tools Is a freemium tool which is used to do website audit. It is a user-friendly tool that will request google to crawl and index your website within 24 to 48 hours, it informs you about manual actions if any and also gives you information about the loading time of the pages.


Seoquake is a free website audit tool that gives SEO metrics for each page mentioning errors and warnings too. The metrics here includes keyword density, Iframes, Title character limit, flash detection, images without alt text etc. By fixing all the errors and warnings that are detected, you can increase the ranking of your website.

We hope the blog has answered all your questions about What is SEO in digital marketing.If you have any queries, comment on our comment sections. Stay connected to us for more such sections and thanks for reading!